How Smart Campgrounds Are Adding Glamping — the Right Way
Don’t just “sprinkle in” a few domes and call it glamping. Learn how to design, brand, and launch a true glamping experience that attracts new guests and grows your revenue.
✓ Convert under-used RV sites into premium glamping stays
✓ Attract a new, higher-spend guest
✓ Build a revenue model that actually pencils out
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Free Live Webinar
Wednesday, December 10, 2025 · 12:00 PM ET
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Why You Should Attend
Most Campgrounds Are Doing Glamping Wrong
Across the country, campgrounds are experimenting with glamping — but most are missing the mark. Putting a dome tent next to a travel trailer isn’t innovation; it’s confusion.
Glamping Is Its Own Product
Glamping isn’t just “nicer camping.” It’s an entirely new product category with its own guests, its own marketing, and its own price elasticity.
Learn to Integrate It the Right Way
In this session, we’ll show you how to thoughtfully integrate glamping into your property — or carve out a distinct new section that operates as its own high-value experience.
What You’ll Learn
How to Design a True Glamping Zone
Privacy spacing, landscaping, and amenities that justify premium rates.
Brand Identity & Storytelling
Why glampgrounds win by selling emotion, not just accommodation.
Avoiding the Hybrid Trap
How to separate guest types to keep both happy and profitable.
Pricing & Yield Strategy
How to set rates, manage occupancy, and track performance differently from RV or tent sites.
Marketing to a New Customer
Channels, content, and tactics that attract the glamping traveler.
Growth Paths
Expand your current property, open a second glamping-only location, or partner through Ferncrest.
About the Host
Brian Linton
Founder & CEO, Ferncrest
Brian is a hospitality entrepreneur who built Ferncrest, one of the most talked-about glamping brands in the U.S., by transforming a struggling RV park into a nature-driven glamping destination. His story and insights have reached millions through the Finding Promised Land platform and The Weekly Glampreneur newsletter. He now helps other campground owners modernize and future-proof their businesses through consulting and franchising opportunities.
What Past Attendees Say
“I’ve been running a mixed campground for years but couldn’t figure out how to stand out. Brian made it clear that glamping is its own product — and how to do it properly.”
– Sarah L., Campground Owner, Tennessee
“Finally, someone explained why glamping guests and camping guests don’t mix. The separate experience concept makes total sense.”
– Tom D., Campground Operator, Oregon
Add the Next Chapter to Your Campground Story
Join the free live workshop on Wednesday, December 10 at 12PM Eastern and learn how to create a glamping concept that stands apart — and stands out.
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