Learn how to turn your tax bill into a hospitality asset.

Turn Tax Bills Into A Physical Asset

How high income earners are using short term glampgrounds plus bonus depreciation to turn tax bills into physical assets they actually enjoy creating & visiting.

Bonus Depreciation In Plain English

The simple version of how bonus depreciation and cost segregation work on domes, decks, bathhouses, and outdoor amenities, so you can have a serious conversation with your CPA.

The 3 Tests You Must Pass First

The three non negotiable tests you need to pass before you count on these building costs to offset W2 or 1099 income.

A Real‑World Walkthrough

A step-by-step walk-through of a sample glampground project from total project cost to estimated first year depreciation and potential tax benefit, using conservative, educational only numbers.

Airbnb vs Brand‑Backed Glampground

The difference between buying a random Airbnb and launching a brand backed Ferncrest glampground, and when each path makes sense.

Plus What next steps look like if you want a done with you franchise path instead of figuring out design, operations, and marketing alone.

Before founding Ferncrest, he built United By Blue, an outdoor apparel brand that generated over $100M in total sales. That is where he learned how to build brands people care about, create products guests actually want, and scale real operations. 

Today, Brian owns two boutique hotels, the flagship Ferncrest glamping property, and has opened three franchise Ferncrest locations with several more signed and in development across the U.S.

He now uses his background in brand, marketing, and advertising to help franchise partners launch glamping businesses that are designed to be the most operationally and financially efficient model.

If you want to shortcut the trial-and-error phase and learn from someone who has already done nine figures in sales and is now all-in on building world-class glamping destinations, this session is where you want to be.